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New Year · Instagram post · Reference

Model blow-drying the hair of a snowman

A seamless studio backdrop in cool periwinkle blue with soft, even fashion lighting and a gentle floor gradient. A model in a grey puffer jacket and wide white trousers blow-dries a snowman that has windswept brown hair, a carrot nose and coal buttons, while snow particles scatter from it. The surreal, humorous scene is shot in a magazine-editorial style with a muted cool palette. The small orange carrot is the only warm accent.

Palette

#61789e
#4e6385
#728bb1
#3a4668
#bdd4e2
#99b3ca

Layout: A standing model on the right aims a hair dryer at a small snowman in the bottom left. A left-aligned title sits mid-left, and tiny stacked editorial captions sit in all four corners.
Typography: A retro italic script-style display for the greeting over a condensed white serif for the headline. Corner notes are set in tiny bold grotesque caps.

More New Year designs for fashion brands, media brands

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photographic
minimal
snowman
hair dryer
puffer jacket
flying snow
messy hair wig
quirky
editorial
cool

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Model blow-drying the hair of a snowman.
- Look and feel: A seamless studio backdrop in cool periwinkle blue with soft, even fashion lighting and a gentle floor gradient. A model in a grey puffer jacket and wide white trousers blow-dries a snowman that has windswept brown hair, a carrot nose and coal buttons, while snow particles scatter from it. The surreal, humorous scene is shot in a magazine-editorial style with a muted cool palette. The small orange carrot is the only warm accent.
- Layout: A standing model on the right aims a hair dryer at a small snowman in the bottom left. A left-aligned title sits mid-left, and tiny stacked editorial captions sit in all four corners.
- Typography: A retro italic script-style display for the greeting over a condensed white serif for the headline. Corner notes are set in tiny bold grotesque caps.
- Colours: #61789e, #4e6385, #728bb1, #3a4668, #bdd4e2, #99b3ca (background #3a4668, text #bdd4e2, accent #61789e).
- Mood and details: quirky, editorial, cool, snowman, hair dryer, puffer jacket, flying snow, messy hair wig.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/9710955443778560-dc1cebd5fad7.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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