Person in a ghost sheet with sunglasses holding a cardboard sign

Reference found on Pinterest, saved by Martin & Co Living. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Person in a ghost sheet with sunglasses holding a cardboard sign

Monochrome poster with a charcoal crumpled-paper texture background. A cutout photo of a person under a white sheet, wearing black sunglasses and holding a handwritten cardboard sign, is the humorous focal point. Soft studio light gives the fabric its folds. The strict black, white and grey palette gives it an editorial, modern look.

Palette

#232220
#c3c3c2
#b1b1b0
#979695
#767675
#f4f4f4

Layout: Left-aligned text stack: a small kicker, a huge condensed headline, then the host, time, date, address and tagline stepping down the left side. A black-and-white ghost figure fills the right half, overlapping the headline and details.
Typography: Heavy condensed grotesque caps for the headline; bold geometric sans caps for the details, some with outlined edges where they cross the figure; a hand-scrawled marker sign.

More Halloween designs for real estate businesses, event organisers and clubs

All creative ads for real estate businesses, event organisers and clubs

photographic
typographic
dark
minimal
sheet ghost costume
sunglasses
cardboard sign
witty
bold
community

Make your own version with AI

Add your brand details and pick an AI. The prompt keeps this design's idea and style, and swaps in your brand.

Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

Your logo (optional)

Add your logoChoose a file, drop it here, or paste a screenshot (⌘V or Ctrl+V).

I'll attach my logo in the chat instead

Your logo stays in this browser tab. It's never uploaded to our server.

Anything else? (optional)

Open in ChatGPT

Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Person in a ghost sheet with sunglasses holding a cardboard sign.
- Look and feel: Monochrome poster with a charcoal crumpled-paper texture background. A cutout photo of a person under a white sheet, wearing black sunglasses and holding a handwritten cardboard sign, is the humorous focal point. Soft studio light gives the fabric its folds. The strict black, white and grey palette gives it an editorial, modern look.
- Layout: Left-aligned text stack: a small kicker, a huge condensed headline, then the host, time, date, address and tagline stepping down the left side. A black-and-white ghost figure fills the right half, overlapping the headline and details.
- Typography: Heavy condensed grotesque caps for the headline; bold geometric sans caps for the details, some with outlined edges where they cross the figure; a hand-scrawled marker sign.
- Colours: #232220, #c3c3c2, #b1b1b0, #979695, #767675, #f4f4f4 (background #232220, text #f4f4f4, accent #f4f4f4).
- Mood and details: witty, bold, community, sheet ghost costume, sunglasses, cardboard sign.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/966796245030178915-9f3f68b3c1ba.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

More Halloween designs

See all