Reference found on Pinterest, saved by June Kuan. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Poster · Reference

Pepperoni pizza slice as Christmas tree

Pure white background with a cut-out photo of a pepperoni pizza slice, crust at the base, standing in for a tree. A hand-drawn yellow star with a black outline sits above it for a playful mix of photo and doodle. There are no other decorations; the visual pun carries the piece. It has a flat, clean print finish.

Palette

#fefefe
#d2cdc9
#c46237
#d87f44
#a8402a
#a2a09f

Layout: A single upright pizza slice sits centred in the upper two-thirds, with a doodled star at its tip. A centred block of event details below steps down in size, surrounded by plenty of white space.
Typography: Condensed grotesque sans caps in black, with the bold heading largest, the date in bold and the venue and notes in lighter, smaller caps.

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Design an original Christmas poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1627 px (same shape as the reference).

Art direction to follow:
- The idea: Pepperoni pizza slice as Christmas tree.
- Look and feel: Pure white background with a cut-out photo of a pepperoni pizza slice, crust at the base, standing in for a tree. A hand-drawn yellow star with a black outline sits above it for a playful mix of photo and doodle. There are no other decorations; the visual pun carries the piece. It has a flat, clean print finish.
- Layout: A single upright pizza slice sits centred in the upper two-thirds, with a doodled star at its tip. A centred block of event details below steps down in size, surrounded by plenty of white space.
- Typography: Condensed grotesque sans caps in black, with the bold heading largest, the date in bold and the venue and notes in lighter, smaller caps.
- Colours: #fefefe, #d2cdc9, #c46237, #d87f44, #a8402a, #a2a09f (background #fefefe, text #a8402a, accent #c46237).
- Mood and details: witty, clean, casual, pizza slice as tree, hand-drawn star.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/9640586698166219-206dd67785a9.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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