Open red envelope with a gold paper-cut pig seal

Reference found on Pinterest, saved by Hobbeads. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Email design · Reference

Open red envelope with a gold paper-cut pig seal

A saturated red background has a faint radial vignette. An open red envelope, edged with thin gold lines, shows a pulled-out card and is sealed with an intricate gold paper-cut zodiac pig. The CTA is a gradient gold-foil bar with red text. The finish is clean vector illustration with soft drop shadows.

Palette

#dd1e24
#e54636
#e76a48
#e7975e
#edb76f
#f3de84

Layout: The layout is a centred vertical stack: a large two-line greeting at the top, a short subline under it, the open envelope with the offer card as the hero in the middle, and a gold rectangular button at the bottom. It uses generous even spacing on a plain red field.
Typography: Bold gold transitional serif for the headline; a widely tracked light sans for the subline; clean sans caps for the offer and button.

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Design an original Lunar New Year email design for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 600 px wide.

Art direction to follow:
- The idea: Open red envelope with a gold paper-cut pig seal.
- Look and feel: A saturated red background has a faint radial vignette. An open red envelope, edged with thin gold lines, shows a pulled-out card and is sealed with an intricate gold paper-cut zodiac pig. The CTA is a gradient gold-foil bar with red text. The finish is clean vector illustration with soft drop shadows.
- Layout: The layout is a centred vertical stack: a large two-line greeting at the top, a short subline under it, the open envelope with the offer card as the hero in the middle, and a gold rectangular button at the bottom. It uses generous even spacing on a plain red field.
- Typography: Bold gold transitional serif for the headline; a widely tracked light sans for the subline; clean sans caps for the offer and button.
- Colours: #dd1e24, #e54636, #e76a48, #e7975e, #edb76f, #f3de84 (background #dd1e24, text #f3de84, accent #e76a48).
- Mood and details: festive, lucky, warm, red envelope, gold paper-cut pig, gold foil button.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/96405248267247900-0b14fbf8cf89.gif (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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