Lunar New Year · Poster · Reference

Pill-shaped black badge over a collage of huge red Chinese characters

The black background is almost completely covered by a dense, overlapping collage of giant red Chinese characters. Each character has a thick blush-pink outline, like a die-cut sticker. A glossy black stadium-shaped badge in the center gives calm negative space, with pink type inside it and a red hand-drawn line striking through one word as a knowing edit. The palette is only red, pink and black, which keeps the look flat, graphic and very high-contrast.

Layout

Oversized red Chinese characters with pink sticker outlines fill the whole portrait frame edge to edge. A centered black vertical oval sits on top, with a repeating ring of text around its edge and a stacked, centered greeting inside it, plus the year near the bottom.

Typography

Heavy Chinese display characters with thick pale-pink outlines; chunky slab-serif Latin headline in pink; bold grotesque sans for the circular text

• typographic
• bright
• dark
• stacked Chinese characters
• sticker-outline type
• circular text badge
• strikethrough word
• bold
• witty
• festive