Christmas · Carousel · Reference

Two models in plaid pyjamas with a giant handwritten letter to Santa

The backdrop and floor are one seamless, saturated red studio sweep under soft, even, diffused light. An oversized white grid-paper roll curls at its edges and carries a handwritten wish list. One barefoot model in green-navy tartan pyjamas points playfully, and another in red-and-white tartan pyjamas writes with a marker while sitting on a dusty-pink box with a dark red ribbon. The finish is clean and editorial, with a limited palette of red, white and tartan.

Layout

A huge sheet of grid paper, curling at the top and bottom, fills the centre and carries oversized cursive text. A man peeks from behind it at left and points at the words, while a woman sits on a gift box at lower right with a pen, overlapping and partly hiding the text. The solid red backdrop leaves margins around the sheet.

Typography

Large black school-style cursive, like a child's handwritten letter, filling the sheet; no other type.

• photographic
• playful
• bright
• giant paper letter scroll
• tartan plaid pyjamas
• wrapped gift box
• handwritten cursive letter
• playful
• cosy
• festive