Smiling blonde model in a navy horse-motif knit and fur hat

Reference found on Pinterest, saved by Joules. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Instagram post · Reference

Smiling blonde model in a navy horse-motif knit and fur hat

An editorial fashion photo in warm, soft natural light, with limestone blocks and a dark wooden doorway behind the model. She wears a navy sweater embroidered with a horse head inside a green wreath with a red bow, a plush fur hat and tartan below. She holds pine boughs and pinecones in the foreground. Golden arched serif type adds a vintage, preppy, luxury holiday finish.

Palette

#191919
#baa081
#a38363
#8d6c4d
#463725
#2d281f

Layout: A centred model photographed from the waist up against a stone wall, with the word FESTIVE arched over her head and KNITS plus a curved tagline arcing across her lower torso. Text frames the embroidered sweater graphic.
Typography: Classic high-contrast serif caps in yellow-gold, set on an arch; the small tagline is in the same serif caps on a curve.

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pine greenery
pinecones
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Design an original Christmas Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Smiling blonde model in a navy horse-motif knit and fur hat.
- Look and feel: An editorial fashion photo in warm, soft natural light, with limestone blocks and a dark wooden doorway behind the model. She wears a navy sweater embroidered with a horse head inside a green wreath with a red bow, a plush fur hat and tartan below. She holds pine boughs and pinecones in the foreground. Golden arched serif type adds a vintage, preppy, luxury holiday finish.
- Layout: A centred model photographed from the waist up against a stone wall, with the word FESTIVE arched over her head and KNITS plus a curved tagline arcing across her lower torso. Text frames the embroidered sweater graphic.
- Typography: Classic high-contrast serif caps in yellow-gold, set on an arch; the small tagline is in the same serif caps on a curve.
- Colours: #191919, #baa081, #a38363, #8d6c4d, #463725, #2d281f (background #191919, text #baa081, accent #8d6c4d).
- Mood and details: festive, warm, elegant, embroidered horse sweater, wreath, red bow, fur hat, pine greenery, pinecones.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/94575660921809926-a93adccef4c5.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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