Schoolboy in classroom with crayon-drawn astronaut upper body

Reference found on Pinterest, saved by Claudine Khoury. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Children's Day · Instagram post · Reference

Schoolboy in classroom with crayon-drawn astronaut upper body

A black-and-white photo of an empty classroom with window light coming from the right serves as the backdrop. A flowing band of wax-crayon texture in blue, pink and yellow, dotted with stars, planets and a comet, rises from a glowing crayon box on a desk. Where the band crosses the boy, his upper body turns into a hand-drawn astronaut pointing at a star. Colour is used only on the imagination elements, so the fantasy stands out sharply against the grey reality.

Palette

#6e6e6d
#8d989e
#373637
#c7a4ab
#f6f2ef
#e9caac

Layout: The desaturated classroom photo fills the frame and a boy stands at centre; a colourful crayon-drawn ribbon sweeps across the middle from a glowing product box on the right desk. The headline sits in angled white and orange banner shapes at the top centre, with the product logo top-left and the brand logo top-right.
Typography: Rounded bold sans in an orange gradient on white ribbon banners, with the key word in white caps on an orange block; the product logo uses a playful chunky cartoon face.

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photographic
illustrated
collage
crayon-texture space ribbon
stars
planets
astronaut suit
classroom desks
glowing crayon box
imaginative
dreamy
inspiring

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Design an original Children's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Schoolboy in classroom with crayon-drawn astronaut upper body.
- Look and feel: A black-and-white photo of an empty classroom with window light coming from the right serves as the backdrop. A flowing band of wax-crayon texture in blue, pink and yellow, dotted with stars, planets and a comet, rises from a glowing crayon box on a desk. Where the band crosses the boy, his upper body turns into a hand-drawn astronaut pointing at a star. Colour is used only on the imagination elements, so the fantasy stands out sharply against the grey reality.
- Layout: The desaturated classroom photo fills the frame and a boy stands at centre; a colourful crayon-drawn ribbon sweeps across the middle from a glowing product box on the right desk. The headline sits in angled white and orange banner shapes at the top centre, with the product logo top-left and the brand logo top-right.
- Typography: Rounded bold sans in an orange gradient on white ribbon banners, with the key word in white caps on an orange block; the product logo uses a playful chunky cartoon face.
- Colours: #6e6e6d, #8d989e, #373637, #c7a4ab, #f6f2ef, #e9caac (background #6e6e6d, text #f6f2ef, accent #f6f2ef).
- Mood and details: imaginative, dreamy, inspiring, crayon-texture space ribbon, stars, planets, astronaut suit, classroom desks, glowing crayon box.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/9359111722748228-122d8ec9e7b7.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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