Burnt-orange rooftop billboard on classical building

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Thanksgiving · Instagram post · Reference

Burnt-orange rooftop billboard on classical building

Low-angle photograph of an ornate white stone building corner with Corinthian capitals, wrought-iron balcony and warm lit windows, topped by a flat burnt-orange billboard. The background is a smooth blue sky gradient, giving strong complementary contrast with the orange panel. Lighting is soft dusk daylight. The billboard mockup lets the witty copy be the entire focal point, with no product shown.

Palette

#77a5c6
#ac5e31
#9ec4dc
#8b887d
#2b2a27
#b9987f

Layout: A large blank-style billboard occupies the upper centre against clear sky, with left-aligned copy in three stanzas inside it; the ornate white building cornice fills the bottom third from a low angle.
Typography: Condensed rounded sans-serif in all caps, cream on orange, uniform size set as short paragraphs with generous line spacing.

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blue sky
witty
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Design an original Thanksgiving Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Burnt-orange rooftop billboard on classical building.
- Look and feel: Low-angle photograph of an ornate white stone building corner with Corinthian capitals, wrought-iron balcony and warm lit windows, topped by a flat burnt-orange billboard. The background is a smooth blue sky gradient, giving strong complementary contrast with the orange panel. Lighting is soft dusk daylight. The billboard mockup lets the witty copy be the entire focal point, with no product shown.
- Layout: A large blank-style billboard occupies the upper centre against clear sky, with left-aligned copy in three stanzas inside it; the ornate white building cornice fills the bottom third from a low angle.
- Typography: Condensed rounded sans-serif in all caps, cream on orange, uniform size set as short paragraphs with generous line spacing.
- Colours: #77a5c6, #ac5e31, #9ec4dc, #8b887d, #2b2a27, #b9987f (background #77a5c6, text #2b2a27, accent #ac5e31).
- Mood and details: witty, warm, confident, billboard mockup, classical building cornice, blue sky.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/922745411168526717-3dd0d5833141.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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