Pale horse silhouette with a windswept mane

Reference found on Pinterest, saved by Reyaa Athwani. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Story · Reference

Pale horse silhouette with a windswept mane

A textured rust-orange paper or canvas background carries a soft dusty-pink horse silhouette. The mane dissolves into dry-brush wisps drifting to the left. The palette is warm, muted and tonal, with no hard lighting and only a gold accent in the type. It has a quiet, fine-art print feel with visible grain.

Palette

#c48c6f
#932b0b
#a84c25
#b66943
#d1a172

Layout: A large pale horse silhouette fills the right and centre of a tall frame and bleeds off the bottom. The Chinese year label sits centred at the top, and the stacked greeting and a small two-line tagline sit centred inside the horse's neck.
Typography: Gold classic serif caps stacked in three lines; a tiny light sans for the tagline; small gold Chinese characters set in parentheses at the top.

minimal
illustrated
typographic
horse silhouette
paper texture
brush-stroke mane
serene
elegant
hopeful

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Design an original Lunar New Year Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Pale horse silhouette with a windswept mane.
- Look and feel: A textured rust-orange paper or canvas background carries a soft dusty-pink horse silhouette. The mane dissolves into dry-brush wisps drifting to the left. The palette is warm, muted and tonal, with no hard lighting and only a gold accent in the type. It has a quiet, fine-art print feel with visible grain.
- Layout: A large pale horse silhouette fills the right and centre of a tall frame and bleeds off the bottom. The Chinese year label sits centred at the top, and the stacked greeting and a small two-line tagline sit centred inside the horse's neck.
- Typography: Gold classic serif caps stacked in three lines; a tiny light sans for the tagline; small gold Chinese characters set in parentheses at the top.
- Colours: #c48c6f, #932b0b, #a84c25, #b66943, #d1a172 (background #932b0b, text #d1a172, accent #a84c25).
- Mood and details: serene, elegant, hopeful, horse silhouette, paper texture, brush-stroke mane.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/9218374233368064-6060056b6110.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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