Two hands passing a relay baton, in red duotone

Reference found on Pinterest, saved by mehul gosai. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Independence Day · Instagram post · Reference

Two hands passing a relay baton, in red duotone

The background is a flat, saturated red with a subtle vignette. A photo of two arms passing a metal baton is rendered as a red monochrome duotone, so it blends into the background and the only accents are white. White parallel stripes, like track lanes, cross diagonally at the bottom, and the same stripe motif forms the anniversary numerals, giving a clean two-colour flag palette. The finish is crisp, modern and poster-like, with plenty of red negative space.

Palette

#e6393b
#d0282a
#e68283
#e75859
#eeabac
#fcf1f2

Layout: Small logo top-left; a large line-art 78 sits left of a stacked five-line left-aligned slogan in the upper-middle. A diagonal relay-baton handover crosses the centre from lower-left to upper-right, white track lines sweep across the bottom, and a pill-shaped social handle bar sits bottom-centre.
Typography: Bold condensed geometric sans in white caps for the slogan; the numerals are drawn as multi-stroke outlined lines that echo running-track lanes.

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photographic
minimal
bright
relay baton handover
running track lanes
line-art number 78
duotone hands
energetic
patriotic
forward-moving

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Design an original Independence Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Two hands passing a relay baton, in red duotone.
- Look and feel: The background is a flat, saturated red with a subtle vignette. A photo of two arms passing a metal baton is rendered as a red monochrome duotone, so it blends into the background and the only accents are white. White parallel stripes, like track lanes, cross diagonally at the bottom, and the same stripe motif forms the anniversary numerals, giving a clean two-colour flag palette. The finish is crisp, modern and poster-like, with plenty of red negative space.
- Layout: Small logo top-left; a large line-art 78 sits left of a stacked five-line left-aligned slogan in the upper-middle. A diagonal relay-baton handover crosses the centre from lower-left to upper-right, white track lines sweep across the bottom, and a pill-shaped social handle bar sits bottom-centre.
- Typography: Bold condensed geometric sans in white caps for the slogan; the numerals are drawn as multi-stroke outlined lines that echo running-track lanes.
- Colours: #e6393b, #d0282a, #e68283, #e75859, #eeabac, #fcf1f2 (background #d0282a, text #fcf1f2, accent #e75859).
- Mood and details: energetic, patriotic, forward-moving, relay baton handover, running track lanes, line-art number 78, duotone hands.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/9148005522484974-4bb86300e78f.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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