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Bhai Dooj · Story · Reference
Young sister applying tilak to brother, both seated in traditional attire
A soft sky-blue to white gradient background carries faint white mandala line art at the top and behind the figures. The warm lifestyle photo shows a girl in an orange kurta and a boy in a mustard kurta with a blue dupatta, a brass thali, a kalash, a lit diya and marigolds on a colourful rangoli floor. A photoreal gold chain with interlinked rings and diamond florets is worked into the title as the jewellery hook. The finish is bright, clean and gently lit.
Palette
- #ecf5f7
- #99d2e8
- #cf5f2c
- #953a18
- #dea66e
- #492925
- Layout
- The logo is centred at the top, followed by a large centred title lockup whose O's are gold interlinked rings with diamond flowers, then a centred two-line tagline. The bottom half is filled by the photo of the siblings facing each other on a rangoli floor.
- Typography
- Dark teal high-contrast serif for the title, with a swash tail on the D and small caps above; the tagline is in a clean geometric sans.
More Bhai Dooj designs for jewellery brands
All creative ads for jewellery brands
- photographic
- traditional
- typographic
- tilak ceremony
- marigold
- puja thali
- rangoli
- mandala
- diamond pendant chain
- warm
- affectionate
- elegant
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Red single-line drawing of a sister applying tilak to her brother

Red vermilion tilak stroke with rice grains

Bickering cartoon siblings casting adult shadows performing tilak ritual

Pair of pearl-and-kundan chandbali earrings replacing the O's in Dooj

The word BHAI with a red tilak dotting the I

Two laddoos replacing the O's in the word Dooj

Sister applying tilak to brother across a split laptop screen
