Two bowls of rice and red kumkum replacing the O's in DOOJ

Reference found on Pinterest, saved by Chanchal Agarwal. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Bhai Dooj · Instagram post · Reference

Two bowls of rice and red kumkum replacing the O's in DOOJ

Soft off-white background with a faint radial vignette. The focal point is two realistic top-down clay bowls, one holding white rice grains and one magenta kumkum powder, swapped in for letterforms. Stark black type contrasts with the saturated pink, giving a crisp, gallery-like minimal finish with no other decoration.

Palette

#f9f9f9
#48241f
#b7aaa6

Layout: Centered two-line wordmark with widely letterspaced BHAI above heavy DOOJ, where both O's are top-view bowls; generous white negative space all round with a small handle centered at the bottom.
Typography: Ultra-bold black geometric sans caps; top line widely tracked, bottom line tight and heavy; small medium sans for the handle.

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Design an original Bhai Dooj Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Two bowls of rice and red kumkum replacing the O's in DOOJ.
- Look and feel: Soft off-white background with a faint radial vignette. The focal point is two realistic top-down clay bowls, one holding white rice grains and one magenta kumkum powder, swapped in for letterforms. Stark black type contrasts with the saturated pink, giving a crisp, gallery-like minimal finish with no other decoration.
- Layout: Centered two-line wordmark with widely letterspaced BHAI above heavy DOOJ, where both O's are top-view bowls; generous white negative space all round with a small handle centered at the bottom.
- Typography: Ultra-bold black geometric sans caps; top line widely tracked, bottom line tight and heavy; small medium sans for the handle.
- Colours: #f9f9f9, #48241f, #b7aaa6 (background #f9f9f9, text #48241f, accent #48241f).
- Mood and details: clean, clever, warm, rice bowl, kumkum bowl, tilak ingredients.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/90775748732808171-2723861a4bc5.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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