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Creative · Reference
Creative: A billboard linking a chocolate bar to cocoa farmers and ethical sourcing
Design a roadside billboard with a sculptural red chocolate-wrapper form on the left and a cream paper panel on the right. Add a torn-paper transition between the two halves, a subtle cocoa or wafer texture, and a high-contrast stacked message. Include a QR code and small cause-oriented callout in the upper-right area. Photograph the billboard from across a road with strong horizontal motion blur from passing cars.
Reference image for inspiration. Editable source files are not included.
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