Model in emerald ruched gown holding a paper-wrapped Christmas tree

Reference found on Pinterest, saved by Julia Dirksen. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Story · Reference

Model in emerald ruched gown holding a paper-wrapped Christmas tree

Seamless warm-cream studio backdrop with soft, even film-like lighting and subtle grain. The focal point is a model in a metallic emerald ruched gown with a sheer panel, holding a small pine tree wrapped in brown kraft paper and tied with red ribbon. The emerald, cream and crimson palette evokes Christmas without clichés. The finish is a muted, vintage editorial grade.

Palette

#ede5d9
#282c1b
#d8c2b5
#c89c7e
#855838
#494836

Layout: The full-length model stands left of centre on a seamless off-white backdrop. The deep-red script greeting and small caps tagline sit right-aligned at mid-height, with plenty of negative space above and below.
Typography: Flowing high-contrast calligraphic script in deep red, set over thin, widely tracked serif caps

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Design an original Christmas Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Model in emerald ruched gown holding a paper-wrapped Christmas tree.
- Look and feel: Seamless warm-cream studio backdrop with soft, even film-like lighting and subtle grain. The focal point is a model in a metallic emerald ruched gown with a sheer panel, holding a small pine tree wrapped in brown kraft paper and tied with red ribbon. The emerald, cream and crimson palette evokes Christmas without clichés. The finish is a muted, vintage editorial grade.
- Layout: The full-length model stands left of centre on a seamless off-white backdrop. The deep-red script greeting and small caps tagline sit right-aligned at mid-height, with plenty of negative space above and below.
- Typography: Flowing high-contrast calligraphic script in deep red, set over thin, widely tracked serif caps
- Colours: #ede5d9, #282c1b, #d8c2b5, #c89c7e, #855838, #494836 (background #ede5d9, text #282c1b, accent #855838).
- Mood and details: elegant, editorial, festive, kraft-paper-wrapped pine tree, red ribbon, evening gown.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/90072061311186320-db3f80b4bcda.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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