Father and son walking inside a T-shaped light portal

Reference found on Pinterest, saved by Sinenhlanhla Chauke. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Father and son walking inside a T-shaped light portal

Near-black background with a dark floor plane. The T of the headline becomes an elongated doorway opening onto a bright sky and hazy city, where a father and son walk hand in hand. Light spills out of the opening onto the floor as a soft beam. Yellow accents echo the brand colour, and white letters glow softly.

Palette

#101110
#2b2b2a
#4d4c47
#f8f4f3
#d5d6d7
#a8b8be

Layout: Large glowing word runs across the middle, with its T extended into a tall doorway cutout that holds the photo; a small script greeting sits above left, a quote below right, the logo top left and contact details bottom left.
Typography: Bold rounded geometric sans caps with a white outer glow; yellow brush-script accents; medium sans for the quote with yellow highlighted words.

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Father and son walking inside a T-shaped light portal.
- Look and feel: Near-black background with a dark floor plane. The T of the headline becomes an elongated doorway opening onto a bright sky and hazy city, where a father and son walk hand in hand. Light spills out of the opening onto the floor as a soft beam. Yellow accents echo the brand colour, and white letters glow softly.
- Layout: Large glowing word runs across the middle, with its T extended into a tall doorway cutout that holds the photo; a small script greeting sits above left, a quote below right, the logo top left and contact details bottom left.
- Typography: Bold rounded geometric sans caps with a white outer glow; yellow brush-script accents; medium sans for the quote with yellow highlighted words.
- Colours: #101110, #2b2b2a, #4d4c47, #f8f4f3, #d5d6d7, #a8b8be (background #101110, text #f8f4f3, accent #f8f4f3).
- Mood and details: hopeful, emotional, dramatic, letter cutout window, sky, city skyline, light beam, glow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/88875792643095611-05bbadc0a2e9.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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