Single cracker with a Lakshmi label making a hushing gesture

Reference found on Pinterest, saved by Saumya Pathak. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Diwali · Instagram post · Reference

Single cracker with a Lakshmi label making a hushing gesture

Solid bright red background with a single photographed vintage cracker, lit evenly and casting a soft drop shadow. Its printed label shows a goddess with a finger to her lips, which makes the idea of a quiet, noise-free Diwali. A white cartoon thought bubble adds the joke. Flat, minimal agency-style concept ad with lots of negative space.

Palette

#eb1c24
#fdfcfb
#e6474c
#e67c74
#ebc4c3

Layout: The upright cracker sits in the centre of a flat red field, with a white thought bubble at its upper left. The pun greeting is centred below it, and a white band near the bottom holds the centred logo. A cropped logo mark bleeds off the left edge at the top.
Typography: Clean rounded geometric sans in white for the greeting, red sans inside the bubble, and a bold condensed wordmark.

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Design an original Diwali Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Single cracker with a Lakshmi label making a hushing gesture.
- Look and feel: Solid bright red background with a single photographed vintage cracker, lit evenly and casting a soft drop shadow. Its printed label shows a goddess with a finger to her lips, which makes the idea of a quiet, noise-free Diwali. A white cartoon thought bubble adds the joke. Flat, minimal agency-style concept ad with lots of negative space.
- Layout: The upright cracker sits in the centre of a flat red field, with a white thought bubble at its upper left. The pun greeting is centred below it, and a white band near the bottom holds the centred logo. A cropped logo mark bleeds off the left edge at the top.
- Typography: Clean rounded geometric sans in white for the greeting, red sans inside the bubble, and a bold condensed wordmark.
- Colours: #eb1c24, #fdfcfb, #e6474c, #e67c74, #ebc4c3 (background #eb1c24, text #fdfcfb, accent #e67c74).
- Mood and details: witty, playful, conscious, firecracker, Lakshmi illustration, thought bubble.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/88523948919446456-1edda699a9b4.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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