Reference found on Pinterest, saved by Prathamesh Ghanekar. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Bhai Dooj · Instagram post · Reference

Bhai Dooj wordmark with tilak-ceremony silhouettes cut into the letters

Flat off-white background with no texture and generous negative space. The hero is an oversized teal word, and its round counters are cut into negative-space silhouettes of a sister with a thali reaching toward her brother's forehead. A textured red kumkum-powder tilak shape stands in for the dot of the j, adding one tactile accent. The palette is limited to teal, black and deep maroon, giving a crisp vector finish.

Palette

#fafafa
#3caca8
#d8d9db

Layout: Logo sits small in the top-left and the typographic lockup is centred with lots of white space around it. A small 'happy' sits over a black 'Bhai', above an oversized teal 'Dooj' whose 'oo' holds two silhouettes. A two-line maroon tagline tucks under the word, and the handle is centred at the bottom.
Typography: Bold geometric sans: black and teal display weights, with a small maroon medium sans for the accent word and tagline

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typographic
minimal
flat
silhouettes in letterforms
kumkum tilak mark
brother-sister silhouettes
warm
clean
modern

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Design an original Bhai Dooj Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Bhai Dooj wordmark with tilak-ceremony silhouettes cut into the letters.
- Look and feel: Flat off-white background with no texture and generous negative space. The hero is an oversized teal word, and its round counters are cut into negative-space silhouettes of a sister with a thali reaching toward her brother's forehead. A textured red kumkum-powder tilak shape stands in for the dot of the j, adding one tactile accent. The palette is limited to teal, black and deep maroon, giving a crisp vector finish.
- Layout: Logo sits small in the top-left and the typographic lockup is centred with lots of white space around it. A small 'happy' sits over a black 'Bhai', above an oversized teal 'Dooj' whose 'oo' holds two silhouettes. A two-line maroon tagline tucks under the word, and the handle is centred at the bottom.
- Typography: Bold geometric sans: black and teal display weights, with a small maroon medium sans for the accent word and tagline
- Colours: #fafafa, #3caca8, #d8d9db (background #fafafa, text #3caca8, accent #3caca8).
- Mood and details: warm, clean, modern, silhouettes in letterforms, kumkum tilak mark, brother-sister silhouettes.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/883761126904188074-833bfdab82bb.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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