Oversized skeleton hoodie draped over the corner of a concrete streetwear store at night

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Instagram post · Reference

Oversized skeleton hoodie draped over the corner of a concrete streetwear store at night

A CGI night scene under a stormy, rainy sky shows a concrete-and-brick corner store with black-framed glass windows and cool fluorescent interior light. A colossal black hoodie with a white skeleton print hangs over the corner pillar as the surreal focal point. Wet asphalt reflects the red and green traffic lights. The palette is desaturated grey-blue with small red accents, and the finish is cinematic and gritty.

Palette

#2b333f
#3e444e
#202229
#070a0c
#5c636a
#838a90

Layout: The store corner and a giant hoodie fill the middle, with the hoodie on the right pillar. A small gothic logo sits top left, and huge distressed stacked caps fill the bottom across the wet street.
Typography: Distressed ultra-bold extended sans caps for the headline; blackletter gothic for the logo and shop sign

All creative ads for streetwear brands, fashion brands

3d
photographic
dark
giant hoodie on building
skeleton print
rainy street
traffic lights
street sign
storefront
moody
edgy
cinematic

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Oversized skeleton hoodie draped over the corner of a concrete streetwear store at night.
- Look and feel: A CGI night scene under a stormy, rainy sky shows a concrete-and-brick corner store with black-framed glass windows and cool fluorescent interior light. A colossal black hoodie with a white skeleton print hangs over the corner pillar as the surreal focal point. Wet asphalt reflects the red and green traffic lights. The palette is desaturated grey-blue with small red accents, and the finish is cinematic and gritty.
- Layout: The store corner and a giant hoodie fill the middle, with the hoodie on the right pillar. A small gothic logo sits top left, and huge distressed stacked caps fill the bottom across the wet street.
- Typography: Distressed ultra-bold extended sans caps for the headline; blackletter gothic for the logo and shop sign
- Colours: #2b333f, #3e444e, #202229, #070a0c, #5c636a, #838a90 (background #2b333f, text #838a90, accent #838a90).
- Mood and details: moody, edgy, cinematic, giant hoodie on building, skeleton print, rainy street, traffic lights, street sign, storefront.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/88101736457325203-4f2d221a11b3.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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