Boy standing in father's oversized leather shoes

Reference found on Pinterest, saved by Anh Đoòng. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Boy standing in father's oversized leather shoes

Clean off-white studio background with soft, even lighting and gentle floor shadows. A small boy in a cream sweater stands in his father's giant brown leather brogues. From the shoes, an S-shaped trail of miniature academic icons (caps, books, medals, certificates, stars) in navy, gold and brown winds upward and forms the word DAD. The finish is minimal and polished, like a print ad.

Palette

#f4f6f4
#d2d1cd
#aeaba2
#918577
#6d5b4a

Layout: Centered serif headline and body copy in the upper third, with the crest logo in a white corner tab at top right; below, a boy in big shoes at lower left looks up at a winding path of icons forming the word DAD, with lots of white space.
Typography: Classic serif caps for the headline; clean neutral sans for the centered body copy.

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gentle

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Boy standing in father's oversized leather shoes.
- Look and feel: Clean off-white studio background with soft, even lighting and gentle floor shadows. A small boy in a cream sweater stands in his father's giant brown leather brogues. From the shoes, an S-shaped trail of miniature academic icons (caps, books, medals, certificates, stars) in navy, gold and brown winds upward and forms the word DAD. The finish is minimal and polished, like a print ad.
- Layout: Centered serif headline and body copy in the upper third, with the crest logo in a white corner tab at top right; below, a boy in big shoes at lower left looks up at a winding path of icons forming the word DAD, with lots of white space.
- Typography: Classic serif caps for the headline; clean neutral sans for the centered body copy.
- Colours: #f4f6f4, #d2d1cd, #aeaba2, #918577, #6d5b4a (background #f4f6f4, text #6d5b4a, accent #6d5b4a).
- Mood and details: heartfelt, inspiring, gentle, oversized shoes, graduation caps, books, medals, certificates, winding path.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/88031367717680449-871f3251aa44.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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