Bilingual type lockup that turns the festival name into a pun

Reference found on Pinterest, saved by Mohit Mishra । Media & Marketing | Video Editing. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Bhai Dooj · Instagram post · Reference

Bilingual type lockup that turns the festival name into a pun

A saturated orange card with a soft radial glow in the centre, set on a warm cream background with bold black diagonal stripes for contrast. The focal point is the white type lockup: English and Devanagari are fused so a faded letter T completes the Hindi word into a pun. Low-opacity secondary words and delicate line-vine dividers add depth. The finish is flat and clean, with generous negative space.

Palette

#fe9a13
#fdf6ec
#191919
#f4dfc1
#fcca82

Layout: This is a portfolio presentation: a rounded orange card sits in the centre of a cream canvas crossed by two diagonal black bars, with project credits in small text at the corners. Inside the card are a small centred logo at the top, a large stacked type lockup in the middle, and a small greeting framed by thin vine dividers near the bottom.
Typography: Heavy grotesk sans caps for BHAI with a flat bar on top that echoes the Devanagari headline line, bold Devanagari for the Hindi word, and faded light sans for the connecting words; small bold sans for the greeting.

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Design an original Bhai Dooj Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Bilingual type lockup that turns the festival name into a pun.
- Look and feel: A saturated orange card with a soft radial glow in the centre, set on a warm cream background with bold black diagonal stripes for contrast. The focal point is the white type lockup: English and Devanagari are fused so a faded letter T completes the Hindi word into a pun. Low-opacity secondary words and delicate line-vine dividers add depth. The finish is flat and clean, with generous negative space.
- Layout: This is a portfolio presentation: a rounded orange card sits in the centre of a cream canvas crossed by two diagonal black bars, with project credits in small text at the corners. Inside the card are a small centred logo at the top, a large stacked type lockup in the middle, and a small greeting framed by thin vine dividers near the bottom.
- Typography: Heavy grotesk sans caps for BHAI with a flat bar on top that echoes the Devanagari headline line, bold Devanagari for the Hindi word, and faded light sans for the connecting words; small bold sans for the greeting.
- Colours: #fe9a13, #fdf6ec, #191919, #f4dfc1, #fcca82 (background #fdf6ec, text #191919, accent #fe9a13).
- Mood and details: witty, warm, modern, bilingual wordplay, pen-nib logo, thin vine dividers, diagonal black stripes.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/877779783611012108-73dc010d4841.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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