Santa holding house keys and a miniature house beside an open door showing a lit Christmas tree

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Christmas · Instagram post · Reference

Santa holding house keys and a miniature house beside an open door showing a lit Christmas tree

A rich red gradient top with sparkles and hanging white-and-gold baubles transitions through a curved gold line into a warm brown lower section. A photoreal smiling Santa in glasses holds out keys and a tiny wooden house toward the viewer. To the right, a grey panelled door opens onto a green room with a brightly lit, ornamented Christmas tree and wrapped gifts. The warm glow and gold accents give it a polished, festive composite finish.

Palette

#c42715
#361d12
#6b3324
#845c41
#cb9e76
#ab7c53

Layout: A red upper panel with a curved gold-edged bottom holds the logo, greeting and tagline top-left, with a large faint logo watermark shape top-right; Santa fills the lower-left and an open door showing a glowing tree fills the lower-right.
Typography: Glossy 3D gold script for the greeting with holly sprigs; bold white rounded sans for the tagline.

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Design an original Christmas Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Santa holding house keys and a miniature house beside an open door showing a lit Christmas tree.
- Look and feel: A rich red gradient top with sparkles and hanging white-and-gold baubles transitions through a curved gold line into a warm brown lower section. A photoreal smiling Santa in glasses holds out keys and a tiny wooden house toward the viewer. To the right, a grey panelled door opens onto a green room with a brightly lit, ornamented Christmas tree and wrapped gifts. The warm glow and gold accents give it a polished, festive composite finish.
- Layout: A red upper panel with a curved gold-edged bottom holds the logo, greeting and tagline top-left, with a large faint logo watermark shape top-right; Santa fills the lower-left and an open door showing a glowing tree fills the lower-right.
- Typography: Glossy 3D gold script for the greeting with holly sprigs; bold white rounded sans for the tagline.
- Colours: #c42715, #361d12, #6b3324, #845c41, #cb9e76, #ab7c53 (background #361d12, text #cb9e76, accent #c42715).
- Mood and details: festive, warm, joyful, santa claus, christmas tree, open door, house keys, miniature house, gift boxes.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/873909502710773626-9561829dd3a3.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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