Father dribbling basketball with young son

Reference found on Pinterest, saved by Amanda Bratu. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Father dribbling basketball with young son

Monochrome terracotta-orange haze with a sports-court floor. In the background, a faded giant profile, a football helmet and a scene of a vintage car with its hood open blend in as double exposures. The full-colour father and son playing basketball are the sharp focal point, with warm dusty lighting and cinematic grading. Dust particles and soft vignetting give a matte poster finish.

Palette

#c66d4a
#d3805a
#de9670
#b25336
#823120
#541a12

Layout: Film-poster layout: a small label and a large centered title sit in the upper third over faded double-exposure faces, the father and son cutout fills the center-bottom, and the logo mark is centered near the base.
Typography: Wide, heavy geometric sans caps in deep maroon for the title; light thin sans caps for the subtitle and label.

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photographic
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double exposure
nostalgic
warm
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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Father dribbling basketball with young son.
- Look and feel: Monochrome terracotta-orange haze with a sports-court floor. In the background, a faded giant profile, a football helmet and a scene of a vintage car with its hood open blend in as double exposures. The full-colour father and son playing basketball are the sharp focal point, with warm dusty lighting and cinematic grading. Dust particles and soft vignetting give a matte poster finish.
- Layout: Film-poster layout: a small label and a large centered title sit in the upper third over faded double-exposure faces, the father and son cutout fills the center-bottom, and the logo mark is centered near the base.
- Typography: Wide, heavy geometric sans caps in deep maroon for the title; light thin sans caps for the subtitle and label.
- Colours: #c66d4a, #d3805a, #de9670, #b25336, #823120, #541a12 (background #c66d4a, text #541a12, accent #b25336).
- Mood and details: nostalgic, warm, cinematic, basketball, football helmet, vintage car, dusty haze, double exposure.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/87257311539416560-5ba190192877.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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