Reference found on Pinterest, saved by Lee Alvin. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Smoking amber cocktail in a coupe glass

A near-black studio set has a black velvet cloth over a table and dark drapes behind it. Two glowing carved pumpkins sit out of focus on the left and right. A single coupe of amber cocktail is lit warmly from the side while soft dry-ice smoke curls around its stem and rises from the rim. The palette is rich burgundy, orange and black, with a cinematic low-key finish and one bold red accent.

Palette

#070805
#24110a
#38140b
#492416
#60402b
#800d10

Layout: The cocktail glass stands centred as the hero, with a short headline in small caps across the top centre. A large red script logo sweeps across the lower third over the dark velvet, and blurred pumpkins sit at both edges.
Typography: Small, widely tracked white geometric sans caps for the headline; a large flowing red brush-script wordmark.

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photographic
dark
luxury
minimal
jack-o-lantern
cocktail coupe
smoke
velvet drape
moody
sophisticated
eerie

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Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

Your logo (optional)

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Smoking amber cocktail in a coupe glass.
- Look and feel: A near-black studio set has a black velvet cloth over a table and dark drapes behind it. Two glowing carved pumpkins sit out of focus on the left and right. A single coupe of amber cocktail is lit warmly from the side while soft dry-ice smoke curls around its stem and rises from the rim. The palette is rich burgundy, orange and black, with a cinematic low-key finish and one bold red accent.
- Layout: The cocktail glass stands centred as the hero, with a short headline in small caps across the top centre. A large red script logo sweeps across the lower third over the dark velvet, and blurred pumpkins sit at both edges.
- Typography: Small, widely tracked white geometric sans caps for the headline; a large flowing red brush-script wordmark.
- Colours: #070805, #24110a, #38140b, #492416, #60402b, #800d10 (background #070805, text #60402b, accent #800d10).
- Mood and details: moody, sophisticated, eerie, jack-o-lantern, cocktail coupe, smoke, velvet drape.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/86694361573188623-cee36f8ba36b.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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