Bowls of colourful spices before a sketched chef

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Holi · Instagram post · Reference

Bowls of colourful spices before a sketched chef

The background is off-white with a monochrome grey line-art kitchen and a masked chef stirring a large pot. The upper sketch fades into a photographic foreground of eight white bowls heaped with turmeric, chilli, peppercorns, fennel, herbs and other spices. The spice colours stand in for Holi colours, which makes a witty visual pun. Soft, even studio lighting and plenty of negative space give it a clean editorial finish.

Palette

#e6e6ee
#cbcbd0
#aaa08a
#936d40
#52533c
#2f2c21

Layout: A grey pencil sketch of a chef cooking in a kitchen fills the upper two-thirds. A bold headline sits at centre, and a cluster of photographed white bowls of spices fills the bottom. A black logo badge sits top-right.
Typography: Heavy black geometric sans caps with the festival word set very large and a small lead-in line above; the logo is yellow bold sans on a black blob.

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minimal
illustrated
photographic
collage
spice bowls
pencil sketch kitchen
chef
coloured spices
witty
clean
appetising

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Design an original Holi Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Bowls of colourful spices before a sketched chef.
- Look and feel: The background is off-white with a monochrome grey line-art kitchen and a masked chef stirring a large pot. The upper sketch fades into a photographic foreground of eight white bowls heaped with turmeric, chilli, peppercorns, fennel, herbs and other spices. The spice colours stand in for Holi colours, which makes a witty visual pun. Soft, even studio lighting and plenty of negative space give it a clean editorial finish.
- Layout: A grey pencil sketch of a chef cooking in a kitchen fills the upper two-thirds. A bold headline sits at centre, and a cluster of photographed white bowls of spices fills the bottom. A black logo badge sits top-right.
- Typography: Heavy black geometric sans caps with the festival word set very large and a small lead-in line above; the logo is yellow bold sans on a black blob.
- Colours: #e6e6ee, #cbcbd0, #aaa08a, #936d40, #52533c, #2f2c21 (background #e6e6ee, text #2f2c21, accent #936d40).
- Mood and details: witty, clean, appetising, spice bowls, pencil sketch kitchen, chef, coloured spices.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/866661522014806171-2011469c4f39.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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