Round spectacles with outdoor-ad photos in the lenses

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Gandhi Jayanti · Instagram post · Reference

Round spectacles with outdoor-ad photos in the lenses

Off-white textured paper background with a faint line drawing of Gandhi's silhouette behind. Black round spectacles act as frames, each lens holding a photo of the agency's bus-back and billboard ads. Cool blue and grey palette with soft drop shadow under the glasses. Clean corporate finish.

Palette

#f6f6f6
#cdd9e0
#adb1b6
#7b848e
#505f6e
#5bbbe0

Layout: Logo top-left, centred two-tone headline above a wide pair of spectacles at mid-frame; large festival title with script accent and a tagline below, contact strip with icons along the bottom.
Typography: Bold geometric sans caps in two blues for the title with an overlapping thin script 'Happy'; clean grotesk caps for headline and tagline mixing grey and blue.

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photographic
minimal
typographic
round spectacles
billboard photos in lenses
faint gandhi line art
respectful
professional
optimistic

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Round spectacles with outdoor-ad photos in the lenses.
- Look and feel: Off-white textured paper background with a faint line drawing of Gandhi's silhouette behind. Black round spectacles act as frames, each lens holding a photo of the agency's bus-back and billboard ads. Cool blue and grey palette with soft drop shadow under the glasses. Clean corporate finish.
- Layout: Logo top-left, centred two-tone headline above a wide pair of spectacles at mid-frame; large festival title with script accent and a tagline below, contact strip with icons along the bottom.
- Typography: Bold geometric sans caps in two blues for the title with an overlapping thin script 'Happy'; clean grotesk caps for headline and tagline mixing grey and blue.
- Colours: #f6f6f6, #cdd9e0, #adb1b6, #7b848e, #505f6e, #5bbbe0 (background #f6f6f6, text #505f6e, accent #5bbbe0).
- Mood and details: respectful, professional, optimistic, round spectacles, billboard photos in lenses, faint gandhi line art.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/861876447481922692-da4afa8c1a24.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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