Giant chalk drawing a path to two students

Reference found on Pinterest, saved by Sneha Prasad. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Teachers Day · Instagram post · Reference

Giant chalk drawing a path to two students

The background is a flat apricot-orange. A realistic white chalk tip at the top leaves a grainy, textured chalk trail running down the middle. At the bottom, two tiny illustrated schoolchildren with red backpacks stand on a soft oval shadow, looking up. Thin cream line icons of a paper plane and a flying professional add a sense of motion.

Palette

#fbb369
#d69657
#b37642
#f8d094
#f1e1cc

Layout: An oversized chalk stick enters from the top centre and draws a vertical white stroke down to two small students at the bottom. The greeting sits on the left, the body line on the right, and the logo is top left, with plenty of negative space.
Typography: Soft, warm serif display in dark brown for the greeting; clean humanist sans for the body.

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Design an original Teachers Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Giant chalk drawing a path to two students.
- Look and feel: The background is a flat apricot-orange. A realistic white chalk tip at the top leaves a grainy, textured chalk trail running down the middle. At the bottom, two tiny illustrated schoolchildren with red backpacks stand on a soft oval shadow, looking up. Thin cream line icons of a paper plane and a flying professional add a sense of motion.
- Layout: An oversized chalk stick enters from the top centre and draws a vertical white stroke down to two small students at the bottom. The greeting sits on the left, the body line on the right, and the logo is top left, with plenty of negative space.
- Typography: Soft, warm serif display in dark brown for the greeting; clean humanist sans for the body.
- Colours: #fbb369, #d69657, #b37642, #f8d094, #f1e1cc (background #fbb369, text #b37642, accent #d69657).
- Mood and details: warm, hopeful, inspiring, chalk, chalk stroke, paper plane, students with backpacks, flying businessman.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/859554278927697544-ae21cbfd2d7c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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