Orange traffic cone bent into a witch hat

Reference found on Pinterest, saved by Tobias Vemmenby. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Orange traffic cone bent into a witch hat

A pure black background with one glossy orange traffic cone, softly studio-lit from above, its tip folded over so it reads as a witch hat. The object floats with no props, so the visual pun is the only focal point. Bright orange against black gives a Halloween palette without any other decoration. The finish is a clean, stark print-ad look where the idea does all the work.

Palette

#000000
#020101
#942a1b
#b73a23
#1b1413
#dc511e

Layout: A single centred hero object fills the upper two-thirds against a flat black field, with lots of negative space all around. A small centred line of copy and a small logo sit at the bottom.
Typography: Small, plain white sans-serif line in sentence case; understated and centred.

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photographic
minimal
dark
traffic cone
witch hat
visual pun
witty
cautionary
clever

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1514 px (same shape as the reference).

Art direction to follow:
- The idea: Orange traffic cone bent into a witch hat.
- Look and feel: A pure black background with one glossy orange traffic cone, softly studio-lit from above, its tip folded over so it reads as a witch hat. The object floats with no props, so the visual pun is the only focal point. Bright orange against black gives a Halloween palette without any other decoration. The finish is a clean, stark print-ad look where the idea does all the work.
- Layout: A single centred hero object fills the upper two-thirds against a flat black field, with lots of negative space all around. A small centred line of copy and a small logo sit at the bottom.
- Typography: Small, plain white sans-serif line in sentence case; understated and centred.
- Colours: #000000, #020101, #942a1b, #b73a23, #1b1413, #dc511e (background #000000, text #dc511e, accent #b73a23).
- Mood and details: witty, cautionary, clever, traffic cone, witch hat, visual pun.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/85568461667018282-76a328629345.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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