Child's crayon drawing where the car is a fast red scribble blur

Reference found on Pinterest, saved by Jayr. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Poster · Reference

Child's crayon drawing where the car is a fast red scribble blur

Off-white textured paper is covered in a naive child's crayon drawing in yellow, green, blue and red. The joke is that the car is drawn as a streaky red smear, suggesting it went too fast to draw. The only realistic element is a small glossy red hatchback cutout at the bottom right. Flat, even lighting keeps it looking like a scanned drawing, and a restrained corporate footer frames it.

Palette

#f6f4ef
#e8e4de
#d7d3c1
#d7a1a4
#afb3ab
#b57475

Layout: A full-page crayon drawing fills the sheet: a sun at top-left, a house at right, a multicoloured headline at mid-left, and a big horizontal red-and-black scribble between two hand-drawn ground lines. A small product photo, a sans tagline and the legal text sit along a bottom band divided by a thin rule, with the logo at top right.
Typography: Wobbly hand-drawn crayon capitals, each letter a different colour, for the headline; clean humanist sans caps for the tagline; tiny grey legal text.

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Design an original Father's Day poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1529 px (same shape as the reference).

Art direction to follow:
- The idea: Child's crayon drawing where the car is a fast red scribble blur.
- Look and feel: Off-white textured paper is covered in a naive child's crayon drawing in yellow, green, blue and red. The joke is that the car is drawn as a streaky red smear, suggesting it went too fast to draw. The only realistic element is a small glossy red hatchback cutout at the bottom right. Flat, even lighting keeps it looking like a scanned drawing, and a restrained corporate footer frames it.
- Layout: A full-page crayon drawing fills the sheet: a sun at top-left, a house at right, a multicoloured headline at mid-left, and a big horizontal red-and-black scribble between two hand-drawn ground lines. A small product photo, a sans tagline and the legal text sit along a bottom band divided by a thin rule, with the logo at top right.
- Typography: Wobbly hand-drawn crayon capitals, each letter a different colour, for the headline; clean humanist sans caps for the tagline; tiny grey legal text.
- Colours: #f6f4ef, #e8e4de, #d7d3c1, #d7a1a4, #afb3ab, #b57475 (background #e8e4de, text #b57475, accent #d7a1a4).
- Mood and details: playful, nostalgic, witty, crayon child's drawing, sun, house, scribbled red car, wavy road lines, product cutout.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/8514686767830144-3367149ce5a9.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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