Paper-cut mother and child profiles facing each other

Reference found on Pinterest, saved by Jafar Ali Shaikh. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Mother's Day · Instagram post · Reference

Paper-cut mother and child profiles facing each other

Textured cream watercolour paper forms the base. Royal-blue and turquoise paper strips lie diagonally on it, casting soft shadows under raking daylight. Where the strips meet, the cut and lifted ends show an adult profile and a child's profile about to touch, and the X shape echoes the brand mark. The finish is tactile and crafted, using only two cool colours.

Palette

#eae2d6
#0e4182
#16a3c5
#b3b8b7
#38678a
#8da6d4

Layout: Two diagonal paper strips cross to form an X across the canvas, with face profiles cut into their meeting ends at centre. The logo sits top right, and a left-aligned greeting and message block sits in the lower-left cream space.
Typography: Bold italic geometric sans caps in two blues for the greeting; small bold italic caps with a light italic sans line beneath

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Design an original Mother's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Paper-cut mother and child profiles facing each other.
- Look and feel: Textured cream watercolour paper forms the base. Royal-blue and turquoise paper strips lie diagonally on it, casting soft shadows under raking daylight. Where the strips meet, the cut and lifted ends show an adult profile and a child's profile about to touch, and the X shape echoes the brand mark. The finish is tactile and crafted, using only two cool colours.
- Layout: Two diagonal paper strips cross to form an X across the canvas, with face profiles cut into their meeting ends at centre. The logo sits top right, and a left-aligned greeting and message block sits in the lower-left cream space.
- Typography: Bold italic geometric sans caps in two blues for the greeting; small bold italic caps with a light italic sans line beneath
- Colours: #eae2d6, #0e4182, #16a3c5, #b3b8b7, #38678a, #8da6d4 (background #eae2d6, text #0e4182, accent #16a3c5).
- Mood and details: tender, elegant, modern, paper cut, face profiles, X shape, textured paper.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/84794405482654236-f704c080bacb.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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