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Easter · Poster · Reference

Three spotted hens stacked on a hill

Flat periwinkle-lavender background with a big cream semicircular hill. Three cream hens with mustard polka dots, combs and stick legs are stacked in a playful balancing tower. Limited three-colour palette, no shading, in a Scandinavian mid-century illustration style. The generous negative space gives a calm, gallery-print feel.

Palette

#f0eedf
#a8aece
#e2dbb9
#b09329
#d2c383
#c8cbd5

Layout: Stacked hens totem fills the upper two-thirds, centred and standing on a large cream hill that fills the bottom. A single tracked word sits centred low on the hill, with a tiny oval brand mark at bottom right.
Typography: Widely letter-spaced geometric sans caps in mustard, small and understated.

illustrated
flat
minimal
playful
hens
polka dots
hill
whimsical
calm
charming

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Design an original Easter poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1500 px (same shape as the reference).

Art direction to follow:
- The idea: Three spotted hens stacked on a hill.
- Look and feel: Flat periwinkle-lavender background with a big cream semicircular hill. Three cream hens with mustard polka dots, combs and stick legs are stacked in a playful balancing tower. Limited three-colour palette, no shading, in a Scandinavian mid-century illustration style. The generous negative space gives a calm, gallery-print feel.
- Layout: Stacked hens totem fills the upper two-thirds, centred and standing on a large cream hill that fills the bottom. A single tracked word sits centred low on the hill, with a tiny oval brand mark at bottom right.
- Typography: Widely letter-spaced geometric sans caps in mustard, small and understated.
- Colours: #f0eedf, #a8aece, #e2dbb9, #b09329, #d2c383, #c8cbd5 (background #a8aece, text #f0eedf, accent #b09329).
- Mood and details: whimsical, calm, charming, hens, polka dots, hill.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/844493676714009-7c689dc83b1b.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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