Woman carrying laundry whose shadow shows her pregnant

Reference found on Pinterest, saved by Saloni Sheth. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Mother's Day · Poster · Reference

Woman carrying laundry whose shadow shows her pregnant

A plain beige-tiled laundry room is lit by a hard side light that throws a long shadow on the wall. The woman is slim in the photo, but her shadow shows a pregnant belly, and that visual twist carries the whole idea. The colours are warm and muted, with teal and denim clothing and a bright white appliance. The product pack sits on the machine as a small brand signature, and the finish is realistic analogue print photography.

Palette

#a55f40
#f9c9a5
#d0835b
#f1a97f
#68311a
#363554

Layout: The woman walks in from the left, her shadow spreads across the tiled wall in the centre, and the washing machine with the product pack sits on the right. One small line of copy floats mid-right between the shadow and the pack, leaving lots of wall as negative space.
Typography: Small, widely tracked lowercase sans in dark blue, set as a single quiet line

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Design an original Mother's Day poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1415 px (same shape as the reference).

Art direction to follow:
- The idea: Woman carrying laundry whose shadow shows her pregnant.
- Look and feel: A plain beige-tiled laundry room is lit by a hard side light that throws a long shadow on the wall. The woman is slim in the photo, but her shadow shows a pregnant belly, and that visual twist carries the whole idea. The colours are warm and muted, with teal and denim clothing and a bright white appliance. The product pack sits on the machine as a small brand signature, and the finish is realistic analogue print photography.
- Layout: The woman walks in from the left, her shadow spreads across the tiled wall in the centre, and the washing machine with the product pack sits on the right. One small line of copy floats mid-right between the shadow and the pack, leaving lots of wall as negative space.
- Typography: Small, widely tracked lowercase sans in dark blue, set as a single quiet line
- Colours: #a55f40, #f9c9a5, #d0835b, #f1a97f, #68311a, #363554 (background #a55f40, text #f9c9a5, accent #d0835b).
- Mood and details: witty, warm, thoughtful, pregnant silhouette shadow, washing machine, detergent pack, laundry.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/83387030598781978-744e33f52a4a.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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