Tiny illustrated kids playing on giant 3D block letters

Reference found on Pinterest, saved by Quique Carazo Zarate. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Children's Day · Instagram post · Reference

Tiny illustrated kids playing on giant 3D block letters

Flat bubblegum-pink background scattered with small yellow diamond sparkles and white cartoon clouds. Isometric-style extruded letters in lilac, coral, yellow, blue and white have black and grey shadow faces. Minimal flat-vector children in pastel clothes interact with the letters, surrounded by a playground slide, a football, a toy train, blocks and a small red flag. The finish is clean and friendly, like an editorial illustration.

Palette

#fda1c6
#9298c4
#eac4c4
#fcf6f7
#f7e158
#e8716e

Layout: Three centred rows of scattered extruded letters fill the square, with small kids skateboarding, swinging, painting and sliding on and around them. A tiny credit line sits bottom centre and white clouds sit on the edges.
Typography: Chunky extruded sans-serif block capitals, with multicoloured faces and contrasting side shading; a tiny light sans for the credit line.

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illustrated
3d
flat
playful
3D block letters
children playing
slide
clouds
sparkles
toys
cheerful
playful
innocent

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Design an original Children's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Tiny illustrated kids playing on giant 3D block letters.
- Look and feel: Flat bubblegum-pink background scattered with small yellow diamond sparkles and white cartoon clouds. Isometric-style extruded letters in lilac, coral, yellow, blue and white have black and grey shadow faces. Minimal flat-vector children in pastel clothes interact with the letters, surrounded by a playground slide, a football, a toy train, blocks and a small red flag. The finish is clean and friendly, like an editorial illustration.
- Layout: Three centred rows of scattered extruded letters fill the square, with small kids skateboarding, swinging, painting and sliding on and around them. A tiny credit line sits bottom centre and white clouds sit on the edges.
- Typography: Chunky extruded sans-serif block capitals, with multicoloured faces and contrasting side shading; a tiny light sans for the credit line.
- Colours: #fda1c6, #9298c4, #eac4c4, #fcf6f7, #f7e158, #e8716e (background #fda1c6, text #fcf6f7, accent #f7e158).
- Mood and details: cheerful, playful, innocent, 3D block letters, children playing, slide, clouds, sparkles, toys.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/83246293102653002-ab09c12780ca.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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