Walking Gandhi silhouette cut from stacked MAHATMA letters

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Gandhi Jayanti · Story · Reference

Walking Gandhi silhouette cut from stacked MAHATMA letters

Flat solid turquoise background. Heavy charcoal block letters are stacked into a tall column, and a walking figure with a staff is carved out of them in the background colour, so the two read together. Two-colour flat design with no gradients or texture, and generous empty space above and below.

Palette

#00d9c4
#302d2d
#25504c
#09bba9
#1c6e65
#0da293

Layout: Centered vertical stack: the logo sits top-center, and giant charcoal letters stacked in pairs fill the middle with a walking figure knocked out in negative space. A two-line tagline is centered below, with the URL running vertically along the right edge.
Typography: Ultra-bold geometric sans caps stacked tightly for the headline; light and bold humanist sans pairing for the tagline.

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Design an original Gandhi Jayanti Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Walking Gandhi silhouette cut from stacked MAHATMA letters.
- Look and feel: Flat solid turquoise background. Heavy charcoal block letters are stacked into a tall column, and a walking figure with a staff is carved out of them in the background colour, so the two read together. Two-colour flat design with no gradients or texture, and generous empty space above and below.
- Layout: Centered vertical stack: the logo sits top-center, and giant charcoal letters stacked in pairs fill the middle with a walking figure knocked out in negative space. A two-line tagline is centered below, with the URL running vertically along the right edge.
- Typography: Ultra-bold geometric sans caps stacked tightly for the headline; light and bold humanist sans pairing for the tagline.
- Colours: #00d9c4, #302d2d, #25504c, #09bba9, #1c6e65, #0da293 (background #00d9c4, text #302d2d, accent #09bba9).
- Mood and details: bold, patriotic, modern, walking Gandhi silhouette, negative-space lettering, stacked letters.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/831758624948175822-d15edf16af67.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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