Tea can and card in pink air-bubble packaging

Reference found on Pinterest, saved by Kim. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Instagram post · Reference

Tea can and card in pink air-bubble packaging

A saturated orange-red seamless background has soft lighting falls. The hero is a translucent pink inflated air-cushion pack holding a red and black tea can with a leaflet, shot with glossy highlights and angled diagonally. The oversized gold type interacts with the product through layering. Black corner seals and the central character give it a modern take on traditional Chinese packaging.

Palette

#bd230b
#d3280e
#fc5233
#d7a4ad
#cba678
#c7715a

Layout: Huge gold caps spell the headline across the square and are broken up around a tilted packaged product in the centre that overlaps the letters. The four corners each hold a circled character, and a heavy black Chinese character sits at the bottom centre.
Typography: Wide flared-serif display caps in muted gold with scattered letter placement; bold black Chinese sans-serif; small characters in thin-line circles

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Design an original Lunar New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Tea can and card in pink air-bubble packaging.
- Look and feel: A saturated orange-red seamless background has soft lighting falls. The hero is a translucent pink inflated air-cushion pack holding a red and black tea can with a leaflet, shot with glossy highlights and angled diagonally. The oversized gold type interacts with the product through layering. Black corner seals and the central character give it a modern take on traditional Chinese packaging.
- Layout: Huge gold caps spell the headline across the square and are broken up around a tilted packaged product in the centre that overlaps the letters. The four corners each hold a circled character, and a heavy black Chinese character sits at the bottom centre.
- Typography: Wide flared-serif display caps in muted gold with scattered letter placement; bold black Chinese sans-serif; small characters in thin-line circles
- Colours: #bd230b, #d3280e, #fc5233, #d7a4ad, #cba678, #c7715a (background #bd230b, text #d7a4ad, accent #fc5233).
- Mood and details: bold, playful, festive, bubble wrap packaging, tea can, red label, circled Chinese characters, dragon character.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/8303580559362648-7bd5194c711e.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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