Translucent architectural-sketch tower with flowing rainbow fabric

Reference found on Pinterest, saved by arjun patel. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Holi · Instagram post · Reference

Translucent architectural-sketch tower with flowing rainbow fabric

The piece uses a white, washed-out architectural pencil render of a city block in isometric view. The hero skyscraper is glassy and translucent, and its interior glows with magenta, orange and yellow light. A silky wave of fabric in a purple-to-orange gradient unfurls from the tower like a flag of colour. The palette is mostly white and pale grey, so the saturated gradient and red wordmark stand out.

Palette

#fcfcfd
#dfd8d9
#b1a1b5
#e87771
#d54150
#873a9d

Layout: A tall tower rises through the centre, with a billowing fabric ribbon sweeping out to the right. The headline and a red HOLI wordmark sit left of centre in white space, and a white contact bar runs along the bottom with the logo, name, email, web and phone numbers in columns.
Typography: Light grey geometric sans for the headline; bold red condensed sans caps for HOLI with a thin black handwritten script word overlapping them; small sans for the footer

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Design an original Holi Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Translucent architectural-sketch tower with flowing rainbow fabric.
- Look and feel: The piece uses a white, washed-out architectural pencil render of a city block in isometric view. The hero skyscraper is glassy and translucent, and its interior glows with magenta, orange and yellow light. A silky wave of fabric in a purple-to-orange gradient unfurls from the tower like a flag of colour. The palette is mostly white and pale grey, so the saturated gradient and red wordmark stand out.
- Layout: A tall tower rises through the centre, with a billowing fabric ribbon sweeping out to the right. The headline and a red HOLI wordmark sit left of centre in white space, and a white contact bar runs along the bottom with the logo, name, email, web and phone numbers in columns.
- Typography: Light grey geometric sans for the headline; bold red condensed sans caps for HOLI with a thin black handwritten script word overlapping them; small sans for the footer
- Colours: #fcfcfd, #dfd8d9, #b1a1b5, #e87771, #d54150, #873a9d (background #fcfcfd, text #873a9d, accent #d54150).
- Mood and details: aspirational, modern, vibrant, glass skyscraper, flowing fabric, architectural sketch, colour gradient.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/82542605666096835-da6cce4398be.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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