Monochrome red hand-lettered Chinese New Year blessings

Reference found on Pinterest, saved by 漂亮陈. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Poster · Reference

Monochrome red hand-lettered Chinese New Year blessings

Flat white background printed in a single vermilion red, like a papercut or risograph print. Huge brush-marker characters tilt diagonally, separated by wavy rule lines, which gives them energy. Retro decorative details include radiating rays, ancient coin circles, four-point sparkles and a double-line frame. The coloured-pencil hatching inside the letters adds a handmade texture.

Palette

#df4834
#fefdfc
#e88173
#e46654
#ec998d
#f8e0dc

Layout: A framed poster with a top strip holding the year and greeting, then two diagonal bands of huge chunky lettering across the middle. Below sit a sunburst of rays at the lower left, a vertical English ribbon, stacked characters at the right, a row of coin circles and a bottom strip with the co-brand logos.
Typography: Heavy, hand-drawn, condensed Chinese display characters with pencil-texture fills and outlined inner strokes; small serif caps for the brand; boxed vertical sans caps for the English.

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Design an original Lunar New Year poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1528 px (same shape as the reference).

Art direction to follow:
- The idea: Monochrome red hand-lettered Chinese New Year blessings.
- Look and feel: Flat white background printed in a single vermilion red, like a papercut or risograph print. Huge brush-marker characters tilt diagonally, separated by wavy rule lines, which gives them energy. Retro decorative details include radiating rays, ancient coin circles, four-point sparkles and a double-line frame. The coloured-pencil hatching inside the letters adds a handmade texture.
- Layout: A framed poster with a top strip holding the year and greeting, then two diagonal bands of huge chunky lettering across the middle. Below sit a sunburst of rays at the lower left, a vertical English ribbon, stacked characters at the right, a row of coin circles and a bottom strip with the co-brand logos.
- Typography: Heavy, hand-drawn, condensed Chinese display characters with pencil-texture fills and outlined inner strokes; small serif caps for the brand; boxed vertical sans caps for the English.
- Colours: #df4834, #fefdfc, #e88173, #e46654, #ec998d, #f8e0dc (background #fefdfc, text #df4834, accent #e46654).
- Mood and details: festive, bold, joyful, hand-drawn Chinese lettering, sunburst rays, coin circles, sparkle stars, double border frame.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/824862487988367470-23e0be6d8de7.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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