Pattern of line-drawn Indian sweets in colourful diamond tiles

Reference found on Pinterest, saved by Bidisha Dutta. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Diwali · Instagram post · Reference

Pattern of line-drawn Indian sweets in colourful diamond tiles

A saffron-mustard background covered in a lattice of diamonds filled with flat green, red, orange, blue and lemon, bordered by dotted and stitched rows in the style of folk textile trims. Each tile holds a thin black line drawing of a sweet or snack such as laddoo, modak, barfi, jalebi or samosa. White dots mark the grid intersections. The flat vector finish is vibrant and handcrafted in feel, and the central tile is left open for the text.

Palette

#fbbc25
#e6a41e
#f6812a
#ee3836
#5ab954
#aa8327

Layout: All-over diagonal diamond-grid pattern with a large central mustard diamond holding a centred four-line verse framed by dotted rules and small red floral marks. A round white logo and URL sit below the verse.
Typography: Bold black slab serif for the verse, set centred; small white lowercase serif logo in a circle with a curly-brace divider and URL.

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illustrated
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dotted borders
samosa
laddoo
modak
joyful
playful
festive

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Design an original Diwali Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Pattern of line-drawn Indian sweets in colourful diamond tiles.
- Look and feel: A saffron-mustard background covered in a lattice of diamonds filled with flat green, red, orange, blue and lemon, bordered by dotted and stitched rows in the style of folk textile trims. Each tile holds a thin black line drawing of a sweet or snack such as laddoo, modak, barfi, jalebi or samosa. White dots mark the grid intersections. The flat vector finish is vibrant and handcrafted in feel, and the central tile is left open for the text.
- Layout: All-over diagonal diamond-grid pattern with a large central mustard diamond holding a centred four-line verse framed by dotted rules and small red floral marks. A round white logo and URL sit below the verse.
- Typography: Bold black slab serif for the verse, set centred; small white lowercase serif logo in a circle with a curly-brace divider and URL.
- Colours: #fbbc25, #e6a41e, #f6812a, #ee3836, #5ab954, #aa8327 (background #fbbc25, text #ee3836, accent #f6812a).
- Mood and details: joyful, playful, festive, indian sweets line art, diamond grid, dotted borders, samosa, laddoo, modak.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/8233211828615716-e0cdfc5e4b77.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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