Spotted panther silhouette on an ink-wash rock under gold fireworks

Reference found on Pinterest, saved by Bidisha Dutta. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Story · Reference

Spotted panther silhouette on an ink-wash rock under gold fireworks

Warm off-white paper texture with soft grey and black Chinese ink-wash mountains fading into mist. A spotted big-cat silhouette, filled with a light-to-dark ink gradient, looks up from a dark rock that has a gold leaf patch. Metallic gold firework bursts and splatters are placed sparingly at the top and sides. The palette is restrained monochrome with gold accents, giving a refined, gallery-like luxury feel.

Palette

#f1f0ef
#d8d6d3
#bcb8b0
#97938b
#070606
#6c6761

Layout: Vertical story format with layered ink-wash mountains at the top, centred wordmark and greeting in the middle negative space, and the panther sitting on a rock in the lower third. Gold firework bursts spread out from the top and the side edges.
Typography: Elegant black italic serif wordmark over a small, widely letterspaced geometric sans in caps.

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luxury
minimal
illustrated
ink-wash mountains
panther silhouette
gold foil fireworks
gold splatter
serene
elegant
celebratory

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Design an original Lunar New Year Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Spotted panther silhouette on an ink-wash rock under gold fireworks.
- Look and feel: Warm off-white paper texture with soft grey and black Chinese ink-wash mountains fading into mist. A spotted big-cat silhouette, filled with a light-to-dark ink gradient, looks up from a dark rock that has a gold leaf patch. Metallic gold firework bursts and splatters are placed sparingly at the top and sides. The palette is restrained monochrome with gold accents, giving a refined, gallery-like luxury feel.
- Layout: Vertical story format with layered ink-wash mountains at the top, centred wordmark and greeting in the middle negative space, and the panther sitting on a rock in the lower third. Gold firework bursts spread out from the top and the side edges.
- Typography: Elegant black italic serif wordmark over a small, widely letterspaced geometric sans in caps.
- Colours: #f1f0ef, #d8d6d3, #bcb8b0, #97938b, #070606, #6c6761 (background #f1f0ef, text #070606, accent #070606).
- Mood and details: serene, elegant, celebratory, ink-wash mountains, panther silhouette, gold foil fireworks, gold splatter.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/8233211828530586-e300a78786d5.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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