Saddled camel in a golden desert seen through giant letterform cutouts

Reference found on Pinterest, saved by Ahmed Abdalla. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Eid · Story · Reference

Saddled camel in a golden desert seen through giant letterform cutouts

The background is off-white textured paper. The hero is a warm golden-hour desert photo of a camel with a woven saddle, visible only through stretched vertical letter cutouts, creating a striped reveal. Sunlit amber and sand tones contrast with the neutral paper and black text. The finish is clean and editorial, with generous negative space.

Palette

#efeef1
#cfccca
#e3c784
#c0a273
#faf1a4
#6a472d

Layout: A small logo sits top-left with the dates right-aligned top-right. A spaced word in black caps sits above tall elongated letters that act as window masks for the camel photo in the centre. Arabic calligraphy, a centred body paragraph, and a small wordmark at the bottom complete the stack.
Typography: Widely tracked bold sans caps; tall condensed display letters used as image masks; black Arabic naskh calligraphy; small bold monospace-like sans body.

typographic
photographic
minimal
camel
desert
letter cutout mask
Arabic calligraphy
paper texture
reverent
warm
contemplative

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Design an original Eid Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Saddled camel in a golden desert seen through giant letterform cutouts.
- Look and feel: The background is off-white textured paper. The hero is a warm golden-hour desert photo of a camel with a woven saddle, visible only through stretched vertical letter cutouts, creating a striped reveal. Sunlit amber and sand tones contrast with the neutral paper and black text. The finish is clean and editorial, with generous negative space.
- Layout: A small logo sits top-left with the dates right-aligned top-right. A spaced word in black caps sits above tall elongated letters that act as window masks for the camel photo in the centre. Arabic calligraphy, a centred body paragraph, and a small wordmark at the bottom complete the stack.
- Typography: Widely tracked bold sans caps; tall condensed display letters used as image masks; black Arabic naskh calligraphy; small bold monospace-like sans body.
- Colours: #efeef1, #cfccca, #e3c784, #c0a273, #faf1a4, #6a472d (background #efeef1, text #6a472d, accent #e3c784).
- Mood and details: reverent, warm, contemplative, camel, desert, letter cutout mask, Arabic calligraphy, paper texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/8233211828022072-4ee7da9d7bcb.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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