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other-festival · Instagram post · Reference

Hindi wordmark where the letter श forms the base of a shivling

A pure white background with a single black typographic lockup at the centre. A thin black arch rises from the central letter to form a shivling. Inside it are three brushy black tilak stripes with a red vertical mark, the only colour accent. It is a flat, print-like finish with no texture and plenty of breathing room.

Palette

#ffffff

Layout: A centred Devanagari word is the hero, and its middle letter extends up into a thin arched shivling outline. A small tagline in brackets is centred near the bottom, and the logo sits top right, all set in vast white space.
Typography: Heavy black Devanagari sans with the central letter enlarged and bolder; the bracketed subline is in a regular-weight Devanagari.

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Design an original other-festival Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Hindi wordmark where the letter श forms the base of a shivling.
- Look and feel: A pure white background with a single black typographic lockup at the centre. A thin black arch rises from the central letter to form a shivling. Inside it are three brushy black tilak stripes with a red vertical mark, the only colour accent. It is a flat, print-like finish with no texture and plenty of breathing room.
- Layout: A centred Devanagari word is the hero, and its middle letter extends up into a thin arched shivling outline. A small tagline in brackets is centred near the bottom, and the logo sits top right, all set in vast white space.
- Typography: Heavy black Devanagari sans with the central letter enlarged and bolder; the bracketed subline is in a regular-weight Devanagari.
- Colours: #ffffff (background #ffffff, text #111111, accent #111111).
- Mood and details: serene, devotional, clean, shivling line art, tripundra tilak, red dot.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/82331501693113342-68dec866cf1c.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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