Aerial view of a tug-of-war team pulling a diagonal rope

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Onam · Poster · Reference

Aerial view of a tug-of-war team pulling a diagonal rope

A flat, saturated mustard-yellow ground, shot straight down from above. Two lines of rope-pullers, one in white and one in red, stand along a single diagonal rope that casts soft shadows and gives a sense of tension and motion. A referee stands at the red centre marker. Thin white line-art arcs and track-like stripes wrap around the headline to add a sporty graphic layer. The finish is clean and poster-like, with lots of open negative space.

Palette

#e8b310
#b88a28
#fbfaf1
#ebd58a
#916722
#593413

Layout: A thick rope with two teams in single file cuts diagonally from top left to bottom right. The huge white Malayalam headline sits across the centre on the same angle, with the festival name and year above it, the date tilted below, and white pill-shaped sponsor logos stacked along the lower right edge of the rope.
Typography: Massive custom blackletter-inspired Malayalam display letterforms in white; thin rounded sans for the year and date; the text is set on a diagonal to follow the rope

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Design an original Onam poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1336 px (same shape as the reference).

Art direction to follow:
- The idea: Aerial view of a tug-of-war team pulling a diagonal rope.
- Look and feel: A flat, saturated mustard-yellow ground, shot straight down from above. Two lines of rope-pullers, one in white and one in red, stand along a single diagonal rope that casts soft shadows and gives a sense of tension and motion. A referee stands at the red centre marker. Thin white line-art arcs and track-like stripes wrap around the headline to add a sporty graphic layer. The finish is clean and poster-like, with lots of open negative space.
- Layout: A thick rope with two teams in single file cuts diagonally from top left to bottom right. The huge white Malayalam headline sits across the centre on the same angle, with the festival name and year above it, the date tilted below, and white pill-shaped sponsor logos stacked along the lower right edge of the rope.
- Typography: Massive custom blackletter-inspired Malayalam display letterforms in white; thin rounded sans for the year and date; the text is set on a diagonal to follow the rope
- Colours: #e8b310, #b88a28, #fbfaf1, #ebd58a, #916722, #593413 (background #e8b310, text #593413, accent #b88a28).
- Mood and details: energetic, bold, festive, tug of war rope, team in white and red uniforms, referee, aerial view, line-art arch ornament.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/820358888419338918-b52931e5dbd4.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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