Keyboard keycaps arranged into a Christmas tree

Reference found on Pinterest, saved by Benedek István. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Instagram post · Reference

Keyboard keycaps arranged into a Christmas tree

The background is black, finely grained leather under a moody top-down spotlight that fades to darkness at the edges. White and grey keycaps graduate in tone, with the lighter keys on the outer diagonals spelling the holiday word. Soft reflections and shadows give the keys a tactile 3D presence. The palette is monochrome, apart from one red accent in the logo.

Palette

#070708
#111114
#1c1d21
#26292d
#454444
#6f7071

Layout: A triangular keycap tree is centred in the middle of the frame, with a spacebar as the lower bough and a single 2025 key as the trunk. A small tracked tagline sits at top centre, a centred headline and a spaced greeting sit below the tree, and logos and the URL sit in the bottom corners.
Typography: Bold geometric sans for the headline, with widely letter-spaced sans caps for the greeting and top tagline. Small sans is printed on the keycaps.

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Design an original Christmas Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Keyboard keycaps arranged into a Christmas tree.
- Look and feel: The background is black, finely grained leather under a moody top-down spotlight that fades to darkness at the edges. White and grey keycaps graduate in tone, with the lighter keys on the outer diagonals spelling the holiday word. Soft reflections and shadows give the keys a tactile 3D presence. The palette is monochrome, apart from one red accent in the logo.
- Layout: A triangular keycap tree is centred in the middle of the frame, with a spacebar as the lower bough and a single 2025 key as the trunk. A small tracked tagline sits at top centre, a centred headline and a spaced greeting sit below the tree, and logos and the URL sit in the bottom corners.
- Typography: Bold geometric sans for the headline, with widely letter-spaced sans caps for the greeting and top tagline. Small sans is printed on the keycaps.
- Colours: #070708, #111114, #1c1d21, #26292d, #454444, #6f7071 (background #070708, text #6f7071, accent #6f7071).
- Mood and details: sleek, witty, premium, keyboard keycaps, christmas tree silhouette, spacebar trunk, leather texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/81838918226864284-8ccbcb5edbdc.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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