Letter W filled with a collage of professional women

Reference found on Pinterest, saved by Davee Un. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Women's Day · Instagram post · Reference

Letter W filled with a collage of professional women

The background is a flat warm light grey. A thick rounded letter W works as a mask for a grid of greyscale portraits of businesswomen. An orange paperclip clipped to the top of the W links to the brand's icon, and it is the only colour accent apart from the headline. The finish is clean, corporate and understated with a soft drop shadow.

Palette

#e4e1dc
#c9c2bd
#a4a3a1
#7f7e7e
#e59664
#5e5e5d

Layout: Everything is centred: an orange greeting at the top and a large rounded W shape in the middle holding a grid of photos. A two-line message sits below, with the logo at the bottom and generous warm-grey negative space around each block.
Typography: Bold geometric sans in orange for the greeting; regular geometric sans for the body; wide extended sans caps for the wordmark

minimal
collage
photographic
letter W photo mosaic
paperclip
black-and-white portraits
professional
celebratory
modern

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Design an original Women's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Letter W filled with a collage of professional women.
- Look and feel: The background is a flat warm light grey. A thick rounded letter W works as a mask for a grid of greyscale portraits of businesswomen. An orange paperclip clipped to the top of the W links to the brand's icon, and it is the only colour accent apart from the headline. The finish is clean, corporate and understated with a soft drop shadow.
- Layout: Everything is centred: an orange greeting at the top and a large rounded W shape in the middle holding a grid of photos. A two-line message sits below, with the logo at the bottom and generous warm-grey negative space around each block.
- Typography: Bold geometric sans in orange for the greeting; regular geometric sans for the body; wide extended sans caps for the wordmark
- Colours: #e4e1dc, #c9c2bd, #a4a3a1, #7f7e7e, #e59664, #5e5e5d (background #e4e1dc, text #5e5e5d, accent #e59664).
- Mood and details: professional, celebratory, modern, letter W photo mosaic, paperclip, black-and-white portraits.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/81768549520171890-d48324fd5279.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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