Smoke ghost with a skull face rising from a red cocktail held in two hands

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Halloween · Instagram post · Reference

Smoke ghost with a skull face rising from a red cocktail held in two hands

The background is a deep navy-black night with faint stars and haze. Wispy white smoke rises from a cut-crystal tumbler of ruby-red liquid and forms a draped ghost with a hollow skull face, a visual pun on the word spirit. The glass is cradled by hands with glossy red nails and a silver ring, and small starburst glints on the glass and ring add sparkle. Moody, cinematic low-key lighting makes the red drink stand out against the cool monochrome smoke.

Palette

#080e16
#171e24
#2c3a41
#5d1b16
#4a5a62
#84493c

Layout: The drink is held in two hands at bottom centre, and the smoke ghost fills the upper two-thirds. The headline is split into two small lines at mid-height, one flush left and one flush right, framing the ghost's body. A tiny disclaimer sits centred at the bottom.
Typography: Small, widely tracked white monospace caps for the headline; small condensed serif caps for the disclaimer.

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photographic
dark
smoke ghost
skull
crystal tumbler
red cocktail
red manicured hands
sparkle glints
eerie
seductive
witty

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Smoke ghost with a skull face rising from a red cocktail held in two hands.
- Look and feel: The background is a deep navy-black night with faint stars and haze. Wispy white smoke rises from a cut-crystal tumbler of ruby-red liquid and forms a draped ghost with a hollow skull face, a visual pun on the word spirit. The glass is cradled by hands with glossy red nails and a silver ring, and small starburst glints on the glass and ring add sparkle. Moody, cinematic low-key lighting makes the red drink stand out against the cool monochrome smoke.
- Layout: The drink is held in two hands at bottom centre, and the smoke ghost fills the upper two-thirds. The headline is split into two small lines at mid-height, one flush left and one flush right, framing the ghost's body. A tiny disclaimer sits centred at the bottom.
- Typography: Small, widely tracked white monospace caps for the headline; small condensed serif caps for the disclaimer.
- Colours: #080e16, #171e24, #2c3a41, #5d1b16, #4a5a62, #84493c (background #080e16, text #84493c, accent #5d1b16).
- Mood and details: eerie, seductive, witty, smoke ghost, skull, crystal tumbler, red cocktail, red manicured hands, sparkle glints.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/81627811992861204-0e4db254a54e.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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