Rama silhouette shooting an arrow that splits words of vice across a ghostly Ravana

Reference found on Pinterest, saved by Nikhil Wagh. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Dussehra · Instagram post · Reference

Rama silhouette shooting an arrow that splits words of vice across a ghostly Ravana

The background is a deep red-to-orange radial glow with a bright hot core behind the arrow, and floating embers throughout. Ravana is a translucent red tonal silhouette holding a sword and shield, with temple spires and pennant flags as dark silhouettes along the horizon. The focal point is a golden arrow bursting through a column of white words, which are sliced and scattered like dust. The archer is a dark silhouette with small gold jewellery accents.

Palette

#c9190a
#9c0f06
#df3c11
#320302
#ea6d33
#f09a67

Layout: Logo sits top-left and a centred two-line quote runs across the top. A faded ten-headed Ravana fills the middle, with a vertical arrow splitting a stack of vice words in two. A kneeling archer silhouette sits bottom-centre on a dark grass horizon, and the greeting is centred at the very bottom.
Typography: Clean humanist sans for the quote and the split words; condensed rounded display sans in orange for the greeting.

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Design an original Dussehra Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Rama silhouette shooting an arrow that splits words of vice across a ghostly Ravana.
- Look and feel: The background is a deep red-to-orange radial glow with a bright hot core behind the arrow, and floating embers throughout. Ravana is a translucent red tonal silhouette holding a sword and shield, with temple spires and pennant flags as dark silhouettes along the horizon. The focal point is a golden arrow bursting through a column of white words, which are sliced and scattered like dust. The archer is a dark silhouette with small gold jewellery accents.
- Layout: Logo sits top-left and a centred two-line quote runs across the top. A faded ten-headed Ravana fills the middle, with a vertical arrow splitting a stack of vice words in two. A kneeling archer silhouette sits bottom-centre on a dark grass horizon, and the greeting is centred at the very bottom.
- Typography: Clean humanist sans for the quote and the split words; condensed rounded display sans in orange for the greeting.
- Colours: #c9190a, #9c0f06, #df3c11, #320302, #ea6d33, #f09a67 (background #9c0f06, text #f09a67, accent #c9190a).
- Mood and details: heroic, intense, triumphant, Ravana ten heads silhouette, Rama with bow silhouette, arrow, temple silhouettes, flags, embers.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/812688695304564608-48e33f3d5749.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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