Jack-o'-lantern made of orange candies on black candies

Reference found on Pinterest, saved by DANT Studio. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Jack-o'-lantern made of orange candies on black candies

The whole frame is a top-down photo of tightly packed glossy black candy pieces, forming a dark textured background. Orange candies are arranged into a jack-o'-lantern with cut-out eyes and a grinning mouth where the black shows through. Even, soft lighting brings out the sheen on each candy, and the product pack at the bottom adds a pop of yellow for the brand payoff.

Palette

#111418
#070a0e
#202125
#c75635
#a84630
#000102

Layout: A large jack-o'-lantern face made from candies fills the upper half, slightly left of centre. A small product pack sits in the bottom centre, and there is no other text.
Typography: No typography beyond the logo on the pack, which has bold rounded lettering.

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photographic
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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1526 px (same shape as the reference).

Art direction to follow:
- The idea: Jack-o'-lantern made of orange candies on black candies.
- Look and feel: The whole frame is a top-down photo of tightly packed glossy black candy pieces, forming a dark textured background. Orange candies are arranged into a jack-o'-lantern with cut-out eyes and a grinning mouth where the black shows through. Even, soft lighting brings out the sheen on each candy, and the product pack at the bottom adds a pop of yellow for the brand payoff.
- Layout: A large jack-o'-lantern face made from candies fills the upper half, slightly left of centre. A small product pack sits in the bottom centre, and there is no other text.
- Typography: No typography beyond the logo on the pack, which has bold rounded lettering.
- Colours: #111418, #070a0e, #202125, #c75635, #a84630, #000102 (background #111418, text #c75635, accent #a84630).
- Mood and details: playful, spooky, jack-o'-lantern, candy mosaic, product pack.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/8092474326859188-0dd7539398b7.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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