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Story · Reference

Story: Athlete photos masked inside giant slogan letters

A clean white background where the only imagery shows through giant letterforms: a female athlete in a grey tank top, blue-grey training layers and a concrete floor, all in muted cool tones. A vivid red running shoe inside one letter is the single colour pop and the focal point. Soft moody studio lighting inside the letters contrasts with the flat white around them. The finish is minimal and editorial, with plenty of negative space.

Reference image for inspiration. Editable source files are not included.