Clay father and son figurines standing on a green block atop stacked textured cubes

Reference found on Pinterest, saved by rakibislamremon. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Clay father and son figurines standing on a green block atop stacked textured cubes

A saturated green gradient background with a soft vignette surrounds a 3D render of fibrous, felt-like beige cubes stacked in steps. The one raised centre block and the step below it are covered in bright lime moss, making a podium. Two small clay figures, a father and son seen from behind holding hands, stand on it as the focal point. Soft studio lighting, gentle shadows and a tactile matte finish complete the image.

Palette

#21833f
#4ac05f
#33a24f
#256230
#c1af92
#e4e2c5

Layout: Brand logo is centred at the top. The greeting sits right of centre in the upper-middle area, and the figurines stand just left of it on a stepped pyramid of blocks that fills the lower half. Green negative space surrounds the scene above.
Typography: Thin white script for 'Happy' over bold wide geometric sans caps, with 'FATHERS' in a white-to-mint gradient; small bold sans wordmark.

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3d
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stacked textured blocks
father and child holding hands
green podium
warm
hopeful
calm

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Clay father and son figurines standing on a green block atop stacked textured cubes.
- Look and feel: A saturated green gradient background with a soft vignette surrounds a 3D render of fibrous, felt-like beige cubes stacked in steps. The one raised centre block and the step below it are covered in bright lime moss, making a podium. Two small clay figures, a father and son seen from behind holding hands, stand on it as the focal point. Soft studio lighting, gentle shadows and a tactile matte finish complete the image.
- Layout: Brand logo is centred at the top. The greeting sits right of centre in the upper-middle area, and the figurines stand just left of it on a stepped pyramid of blocks that fills the lower half. Green negative space surrounds the scene above.
- Typography: Thin white script for 'Happy' over bold wide geometric sans caps, with 'FATHERS' in a white-to-mint gradient; small bold sans wordmark.
- Colours: #21833f, #4ac05f, #33a24f, #256230, #c1af92, #e4e2c5 (background #21833f, text #e4e2c5, accent #4ac05f).
- Mood and details: warm, hopeful, calm, clay figurines, stacked textured blocks, father and child holding hands, green podium.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/804877764702173589-ecdd227e6000.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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