Mother and daughter seated close together on a grey sofa

Reference found on Pinterest, saved by Renee. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Mother's Day · Instagram post · Reference

Mother and daughter seated close together on a grey sofa

A pale powder-blue studio backdrop and a soft grey sofa are lit with even, diffused light. Both women wear black knitwear with wide-leg blue denim, and gold chain jewellery and a cream quilted chain bag add luxury accents. The heads lean together as the emotional focal point. The finish is a restrained, magazine-quality editorial grade with minimal type overlay.

Palette

#cedbe4
#12131a
#4e6077
#bca69d
#384355
#7b7f8a

Layout: A centred editorial studio portrait of two seated women fills the frame. A white wordmark sits at mid-left and a short love message with a monogram standing in for the heart sits at mid-right, both on the same horizontal line across the bodies.
Typography: Thin, widely tracked white geometric sans caps with a monogram glyph used as a heart

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photographic
luxury
minimal
mother-daughter portrait
quilted handbag
denim
gold chain jewellery
monogram heart
intimate
elegant
calm

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Design an original Mother's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Mother and daughter seated close together on a grey sofa.
- Look and feel: A pale powder-blue studio backdrop and a soft grey sofa are lit with even, diffused light. Both women wear black knitwear with wide-leg blue denim, and gold chain jewellery and a cream quilted chain bag add luxury accents. The heads lean together as the emotional focal point. The finish is a restrained, magazine-quality editorial grade with minimal type overlay.
- Layout: A centred editorial studio portrait of two seated women fills the frame. A white wordmark sits at mid-left and a short love message with a monogram standing in for the heart sits at mid-right, both on the same horizontal line across the bodies.
- Typography: Thin, widely tracked white geometric sans caps with a monogram glyph used as a heart
- Colours: #cedbe4, #12131a, #4e6077, #bca69d, #384355, #7b7f8a (background #cedbe4, text #12131a, accent #12131a).
- Mood and details: intimate, elegant, calm, mother-daughter portrait, quilted handbag, denim, gold chain jewellery, monogram heart.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/8022105583214872-ea403d62769a.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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